Clear thinking about AI. Not hype, not panic.
Looptah is an AI strategy company. We help organizations figure out where AI actually fits — what to pilot, what to buy, what to ignore — and build the judgment to keep deciding well as the tools change.
We work in the space between the sales pitch and the doom loop: where AI is genuinely powerful, genuinely limited, and the real question is what's worth doing. Advisory, assessments, roadmaps, and workshops — grounded in one principle.
Confidence is provisional. Verification is mandatory.
What we do
Three ways in. Most engagements start with an assessment and grow from there.
AI Strategy & Assessment
An honest read on where AI fits your organization — and where it doesn't. We look at your workflows, data, and risk tolerance, then tell you what's real, what's premature, and what's a distraction.
Roadmaps & Adoption
A practical plan, sequenced. What to pilot first, what to buy, what to build, and what to ignore for now. Priorities tied to outcomes — not to whatever launched last week.
Workshops & Advisory
Hands-on sessions to get teams genuinely fluent in what these tools can and can't do — plus ongoing advisory as the landscape shifts and your questions get sharper.
Most AI advice is selling something — a platform, a fear, a future. We're interested in a narrower, more useful question: what's actually happening, who benefits, and what are you not being told? The best strategy work doesn't tell you what to think. It gives you better tools to think with.
Media by Looptah
We don't just advise on AI and technology — we make things with it, in public. Our media projects are where the ideas get tested out loud.
Talking to the Machine
A weekly show where a human host and an AI co-host unpack news, politics, technology, and power through conversation, debate, and the occasional argument with a very angry gnome. Confidence is provisional. Verification is mandatory.
Skipper Scott's
Adventures in open-source boating aboard the Hunter 290. Travels on the water, hands-on how-tos, and DIY builds you can do yourself — the same build-it-yourself, verify-it-yourself ethos, out on the bay. Lives at skipperscott.com.
Thinking about AI and not sure where to start?
That's usually the right time to talk. Tell us what you're weighing and we'll tell you what we'd actually do.