Clear thinking about AI. Not hype, not panic.
Looptah is an AI strategy company. We help organizations figure out where AI actually fits — what to pilot, what to buy, what to ignore — and build the judgment to keep deciding well as the tools change.
We work in the space between the sales pitch and the doom loop: where AI is genuinely powerful, genuinely limited, and the real question is what's worth doing. Advisory, assessments, roadmaps, and workshops — grounded in one principle.
Confidence is provisional. Verification is mandatory.
Free, no pitch. Pick a time that works and we'll talk through where AI could actually earn its keep in your organization.
What we do
Three ways in. Most engagements start with an assessment and grow from there.
AI Strategy & Assessment
An honest read on where AI fits your organization — and where it doesn't. We look at your workflows, data, your portfolio of applications and services, then tell you what's real, what's premature, and what's a distraction.
Roadmaps & Adoption
A practical plan, taking into account your budget and timeline. What to pilot first, what to buy, what to build, and what to ignore for now. Priorities tied to business value and measurable outcomes
Workshops & Advisory
Hands-on sessions to get teams genuinely fluent in what these tools can and can't do — plus ongoing advisory as the landscape shifts and your questions get sharper.
Looptah Connect
AI personas you can actually talk to — thought partners that argue back, accelerate the work in front of you, and take the repetitive parts off your plate entirely. Standard personas to start with, custom ones built around your business when you know what you'd use.
Thought partners
Personas that hold a position instead of agreeing with you. Pressure-test a decision, or hand the same problem to several and watch where they disagree.
Faster work
Drafts, research, analysis, summaries — from personas that know your context, your standards, and how your organization actually writes.
Repetitive tasks, gone
Define the recurring work once, hand it over, and review the output instead of producing it every week.
Two of them are running in public right now: the Gnorm & Seamus Team Responder, where a panel argues your question out, and the Benjamin Franklin Single Responder, where one expert simply answers it. Same stack, different number of voices.
Most AI advice is selling something — a platform, a fear, a future. We're interested in a narrower, more useful question: what's actually happening, who benefits, and what are you not being told? The best strategy work doesn't tell you what to think. It gives you better tools to think with.
Nearly four decades of shipping technology.
Our advice comes from building, not just talking about it — from Unix kernels and device drivers to AI-driven transformation for Fortune 500 enterprises. We've put AI into production where it has to actually work.
In enterprise technology
Applications modernized with AI
Enterprises advised
Less documentation effort via GenAI
Media by Looptah
We don't just advise on AI and technology — we make things with it, in public. Our media projects are where the ideas get tested out loud.
Talking to the Machine
A weekly show where a human host and an AI co-host unpack news, politics, technology, and power through conversation, debate, and the occasional argument with a very angry gnome. Confidence is provisional. Verification is mandatory.
Skipper Scott's
Adventures in open-source boating aboard the Hunter 290. Travels on the water, hands-on how-tos, and DIY builds you can do yourself — the same build-it-yourself, verify-it-yourself ethos, out on the bay. Lives at skipperscott.com.
Thinking about AI and not sure where to start?
That's usually the right time to talk. Book a free appointment today — tell us what you're weighing, and we'll tell you where AI would actually add value and where it wouldn't. No pitch, no obligation.
Pick a time on our calendar — it takes about a minute.